About

We Know What You’re Up Against

Running an FFL isn’t easy. You’re wearing all the hats. Inventory is a constant juggling act. Margins get thinner every year. And on top of it all, you’re expected to compete online against giants with endless budgets.

Most dealers are stuck in the same cycle: grinding day after day with little to show for it, relying on cookie-cutter websites, and hoping something changes. If that sounds familiar, you’re not alone.

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Why We Exist

FFL Funnels was built on a simple mission

To help FFL dealers grow predictable sales online and in-store — without burnout, guesswork, or broken systems.

We believe every dealer deserves a proven foundation that generates revenue and frees you up to focus on your customers, your team, and your family.

who we are

I’m Garrett Fankhauser, founder of FFL Funnels.

Before starting this company, I spent years inside retail shops and shooting ranges. I lived the same grind you do — managing staff, moving inventory, balancing margins, and trying to keep operations profitable while still serving customers well.

Later, I joined Davidson’s, one of the largest distributors in the country, as a sales rep. Over the years, I took thousands of dealer calls from shops and ranges all across the U.S. I saw firsthand what separated the businesses that grew from the ones that stayed stuck.

That combination — working inside the store and behind the distributor desk — is what shaped the foundation of FFL Funnels. I know this industry inside and out because I’ve been on both sides of it. And my mission is simple: to give today’s dealers the systems, tools, and strategies they need to grow without burning out or leaving money on the table.

Our Core Beliefs

Dealers deserve better. Cookie-cutter sites and one-size-fits-all “marketing” don’t cut it.
Systems beat stress. With the right foundation, you can grow without burning out.
Family first. Your business should give you more time with the people and passions that matter most.
Clarity over confusion. We cut through the noise and give you simple, actionable systems that work.

Why Trust Us

Years of experience working inside the FFL industry and directly with dealers nationwide.
Thousands of dealer conversations shaping our playbooks.
A track record of helping shops grow into 6- and 7-figure businesses.
Tools, coaching, and support built specifically for FFLs — not just generic websites.