The Problem
Does this sound familiar?
You invested in a website, but it barely brings in sales or leads.
You know you’re leaving money on the table and losing ground to competitors.
Your shelves are full of guns and gear that aren’t moving fast enough.
You’re stuck relying on the local economy and word of mouth instead of consistent sales.
MAP pricing and online competition are squeezing your margins.
You’re forced to compete on price instead of value, and it feels like you’re racing to the bottom.
Foot traffic has slowed down, and events or range days aren’t filling like they used to.
What used to be your go-to revenue drivers are now hit-or-miss.
You’re juggling too many tools: POS, website, distributors, social media... with no clear system tying it together.
It feels like you’re always patching leaks instead of actually growing.
You’re working harder than ever but barely paying yourself what you should.
The business eats up your time, but it doesn’t give you the freedom or income you expected.
Hiring help feels impossible because the money just isn’t there.
You know you need staff to grow, but between payroll, overhead, and thin margins, bringing on more people feels like a bigger risk than running short-handed.
Don't worry, we can help!
The FFL Funnels Difference
Most companies will build you a website and leave you on your own.
We build a complete revenue system, and then work alongside you with coaching, support, and proven strategies to help you grow online and in-store continuously.
Built to move inventory, stay compliant, and actually convert visitors into buyers.
Automations for SMS, email, reviews, abandoned carts, funnels, and pipeline tracking, all in one place.
Get found by local (& national) buyers and drive new foot traffic, while retargeting people who don’t buy right away.
Sports South, Lipsey’s, RSR, Zanders, and more (20+), updated constantly so your customers see what’s in stock.
Turn even a small email or SMS list into consistent sales with proven campaigns and templates.
We don’t just hand you tools, we train your team to close more sales in-store and online.
TESTIMONIALS
From home-based FFLs to multi-million-dollar retail shops and ranges, our systems help dealers sell more guns & gear, drive foot traffic, and grow with confidence.
process
STEP 01
Tell us where your business is now and where you want it to be. We’ll map out the exact plan to help you get there.
STEP 02
We set up your Command Center™ so you can start selling right away without the website. During this time, you’ll also be training and getting coached on the tools so you’re confident using them. Once your new site is complete, you’ll unlock the full system to sell online and in-store at scale.
STEP 03
With your full system live, we work alongside you through coaching, SEO, ads, and direct marketing to consistently drive more online sales, fill your store, and grow your business long-term.
For You
Dealers who want to move more inventory, bring in steady foot traffic, and compete with big-box stores.
Businesses looking to fill events, memberships, and classes while selling more gear to range customers.
Shops that want to push more accessories, optics, and apparel through both local and online sales.
Smaller operations that want to build their online foundation and prepare for expansion.
Businesses already running both channels but missing a system that ties everything together.
Dealers who are tired of piecemeal tools and want one complete system to scale their business.
Got Questions?
We get it, choosing the right system is a big decision. Here are answers to the most common questions FFL dealers ask us.
You’ll start using Command Center™ right away. Even before your new site is complete, you can drive sales through follow-ups, SMS, reviews, and automations.
No. You can begin using Command Center™ tools immediately. Once your new website is finished, the system connects everything together for full impact.
We always rebuild. The reason is simple: we’ve developed a proven stack that works, and we can’t risk plugging advanced systems into a weak foundation. Trying to scale on an old site is like building a skyscraper on mud... it won’t hold. By rebuilding, we ensure everything runs smoothly, integrates properly, and gives you the best chance at long-term growth.
Our systems are built primarily for established brick-and-mortar shops and ranges that want to move more inventory, drive foot traffic, and scale online and in-store. We also work with home-based FFLs who are ready to grow, but our best results come from dealers who are serious about building a larger, more profitable operation.
Most builds take 60–90 days depending on complexity. But you won’t just be waiting. You’ll have access to Command Center™ and your website backend during the process. That means you can start training, getting coached, and even making sales through the tools while we finalize your full system.
We don’t just hand you tools and walk away. You’ll have ongoing coaching, marketing support, and growth strategies alongside you the entire way. Plus, our Care Plan covers the technical side (hosting, updates, security, and maintenance) so your system stays fast, secure, and reliable.
Pricing depends on your business needs. We’ve outlined everything clearly on our [Pricing Page] — including what’s included, why, and how dealers typically see ROI quickly.
Ready to Scale Your FFL Business?
Your business deserves more than a cookie-cutter website. Let’s map out your plan to grow online and in-store with a proven system that works for FFL dealers nationwide.
Strategies built and tested with FFL dealers nationwide.
Training and coaching so you’re never left figuring it out alone.
Online sales, foot traffic, and profit — not just “a website.